segunda-feira, 2 de abril de 2012

PLEASE LEAVE A MESSAGE WITH MY TROUSERS THAT'S WHAT I CALL SMART CLOTHES


CuteCircuit, an "interaction design" company, offers T-shirts that can massage you by telephone, and a skirt that knows when you're excited. A report from Evgeny Morozov at the MobileCamp technology conference in London ...


“How old are your clothes?”, asks Francesca Rosella, a partner in CuteCircuit. Fashion defines itself by change, yet at a functional level our clothes are still doing what they did decades, centuries, even millenia, ago. First, they provide protection and shelter. Second, they tell us about the position of their owners in society (think about religious dress codes, and national costumes). Third, they provide a measure of self-expression: how I see myself.
Sure, there have been improvements and breakthroughs, such as the zipper, artificial fibres, waterproof materials. But functions have barely changed.
Even today, most innovation in the fashion industry has to do with production, logistics and distribution. Francesca tells of a conference on fashion and technology that she and her business partner, Ryan Genz, attended in Milan, which was all about inserting RFID tags in T-shirts for tracking items better. “All those big names talked about nothing but how incredibly fantastic it would be to introduce RFID tags in clothes to track the logistics and how many items they sell. How boring is that? Is it the most creative thing you can do with clothes that have RFID tags in them”?......

Nenhum comentário:

Postar um comentário